It’s no big secret that when it comes to social media for factoring brokers and finance consultants, Twitter has always been a “second-place finisher” regarding where we spend our social media networking time. LinkedIn has always enjoyed the top spot of social media simply because it’s considered to be “the place” to do business. Not only can you meet potential business clients on LinkedIn, but you’ll also meet hundreds of factors, BDOs, and funders of all types and sizes. Facebook enjoyed the second spot due to opportunities such as Facebook Ads for B2B connections. Twitter, however, has been mostly considered to be more of a “waste of time” simply because so few small business owners have been comfortable with Twitter’s more “liberal and more progressive” bias. A great place to catch up on Hollywood’s latest breakups, divorces, and “sexcapades,” but that’s about it. But that appears to have changed. With the purchase of Twitter by Elon Musk, conservatives are now flocking back to the platform at a rate not seen for years. In fact, data compiled by The Verge from social media statistics site Social Blade shows that within two days since the breaking news that the deal was completed, influential conservative accounts, long avoiding any activity, have now increased their follower counts at roughly ten times the average daily rate for the months leading up to the acquisition. To understand the recent rush back to Twitter, brokers first need to understand the importance of social media as a source of marketing for small business owners.
Conservatives as Business Owners
All brokers operating in the factoring and alternative commercial finance arena need to understand the importance of relationship building and that includes sources of financing as well as prospective clients. An important characteristic of this group of individuals is that you will need to understand a bit about those who consider themselves politically conservative.
A survey released in 2020 by the National Small Business Association found that the percentage of small business owners surveyed that consider themselves strongly or moderately affiliated with conservatives totals 53%, with another 23% identifying as being independent. Those small business owners that identify as moderately or strongly liberal total only 24%. It is additionally important to note that with the recent economic reports that showcase inflation at nearing 10%, the number of business owners that identify a conservative bias will likely continue to grow.
For small business owners, Twitter has always been a social platform with a primary goal to serve political liberals and groups such as Hollywood’s elite. The previous history of censorship of news stories of economic and political interest to conservatives by the Twitter platform drove away small business owner conservatives in droves. For conservative business owners, Elon Musk was undoubtedly correct in his intuition and need to take Twitter private. Though the free speech fight is just getting started, Pandora’s free speech box is now open, and for conservative business owners, there’s no way to close it again.
Sponsored Agents: What Does the Change in Twitter Mean to You?
So, what does the purchase and change in Twitter free speech mean to you? For part-time referrers (agents) seeking to establish new relationships to boost their business through networking and professional career finance consultants with a conservative bias to become more “socially media active”…plenty. One of the most important methods of marketing and lead generation for industry professionals is networking and relationship building. To be effective at either, with the vast majority of small business owners, you need to have a platform where you can share common interests. Twitter is now positioned to become “THE” platform for business…and not a minute too soon. In fact, liberals are so terrified of the “new sheriff in town” that they have already attempted to install their version of a “Ministry of Truth” right out of George Orwell’s chilling dystopian social science fiction novel and cautionary tale, 1984.
For all factoring and business finance agents, brokers, and consultants, Twitter will now provide a platform where you can meet, greet, and network with small business owners with common interests, and in today’s inflationary economy now featuring bank failures, there’s plenty to talk about. Inflation is rampant, a recession is looming, and the mid-terms are right around the corner. Small business owners now have a lot to say. They have a lot to say to you. And you now have a powerful platform where you can build networks of followers with confidence in you and your abilities to provide ready financing solutions when the need arises. This is the time to start building your network of followers on Twitter as soon as possible. If you’ve avoided Twitter in the past due to its liberal bias, it’s now time to take another hard look at Twitter and its ability to help you build powerful networks of financial followers.
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There is no question that a Twitter account featuring the “Bluebird’s” free speech platform will attract hundreds of thousands of more conservative business owners. Don’t wait! Avoid the rush and sign up at Twitter.
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