Discount Notes and Cash Flow Industry
The Discount Note and Cash Flow Industry is a relatively simple industry to enter and an opportunity most Factoring Consultants can succeed with to some level. To enter this industry you will need the same basic tools as you require as a Commercial Finance Consultant including…
- a computer (desktop, laptop, or quality tablet)
- a printer / scanner / copier / fax (or access to them)
- a website page or two for your FB-Series website with special lead-generating form fields
- a contact relationship management system ( we recommend using your Pipedrive)
- an email account (business email is preferable)
- a cell phone
- networking opportunities
- product knowledge
- perseverance
Cash Flow Broker: A Home-Based Business
Whether you operate as a note buyer (investor) or an industry middleman (broker), this is a business which is almost always operated from the convenience of a home. To operate, you will need some relatively quiet home office space and preferable a desktop or laptop computer with a 4 in1 printer.
Product Knowledge…and Lots of It
To succeed in notes and cash flows, you need to have an expansive working knowledge of the many products associated with the industry. There are many good industry trainers which can provide you with high quality industry essentials and for IACFB Campus members, you now have access to Course #7 which provides you with excellent training on all products related tothe Cash Flow Industry. You will additionally need to expand your level of knowledge with continuous online research into new and exciting product areas. This is an industry where the more you know, the more successful you will become and the easier it will be to find business.
Networking and Relationship Building
While you will certainly utilize certain types of direct marketing (such as classified ads and direct mail) to generate leads, this business also tends to be one that is very networking oriented. Fortunately, with today’s social media such as LinkedIn, Facebook, Twitter, etc., a great deal of your networking can now be accomplished online at absolutely no cost other than your time.
State-of-the-Art WordPress Website
Having a state-of-the-art website is no longer optional in this business—it’s essential. For note brokers and cash flow consultants, your website is not just a digital calling card; it’s your primary business hub and most powerful lead-generation tool. A professional, modern website establishes immediate credibility with both investors and sellers. In a niche where trust is paramount and high-dollar transactions are common, even a slightly outdated or underwhelming online presence can cost you the opportunity to close deals. Your site must look polished,
function seamlessly on all devices, and be optimized for fast load speeds and search visibility.
But beyond the visuals, what truly separates a productive website from a passive one is its integration with a content-driven blog. WordPress remains the platform of choice for cash flow professionals precisely because of its powerful article-posting features. The ability to regularly publish targeted blog posts allows brokers to position themselves as thought leaders in the space—educating potential clients, answering frequently asked questions, and demonstrating deep knowledge of the buying, selling, and brokering process for notes, annuities, and similar cash flow instruments. Each well-crafted post increases your visibility in search engine results and brings your target audience directly to your website.
Content marketing is the cornerstone of long-term success in the cash flow industry. Unlike paid ads that disappear once the budget runs out, blog content has a compounding effect. Each article acts as a long-term asset—drawing in search traffic, being shared on social media, and referenced by other websites. For brokers working in such a relationship-driven business, content marketing does more than just generate leads—it nurtures trust. It educates sellers on why to choose your services and convinces referral sources like attorneys and accountants that you’re the real deal.
When integrated with email marketing, social media, and LinkedIn outreach, your website transforms casual visitors into leads, and leads into clients. In today’s digital-first economy, your website is your most valuable employee—and it works 24/7.
Contact Relationship Management
Successfully entering brokering / consulting businesses such as the Cash Flow Industry depend very heavily on targeted list building, prospect relationship building, and list management. A quality CRM such, as Pipedrive, and learning how to use it daily is essential to you success.
Additional Keys to Discount Note Success
As previously mentioned, discount real estate mortgage notes is the cornerstone of this industry and even though many individuals will start simply with “brokering” in mind, investing is where the “big” industry money is in this career path. Owner financed mortgage notes can play a big part in “fix & flip” transactions, real estate wholesaling, etc. Additionally, those that become adept at finding quality notes can eventually raise capital and purchase notes in their own investment partnerships.
The primary “key to success” in the discount note industry is tenacity, perseverance and organization. Rather than develop their business and adding additional facets, too many that enter the industry leave it before they really learn what this opportunistic industry is all about. Referrals play a large role in brokering / investing in notes and it takes time (months and sometimes years) to fully develop the important relationships necessary to benefit from your networking opportunities. The great news is, you can be active in this industry for a pittance, typically under $50 per month including contact management, web hosting and business cards. There are very, very few business enterprises that offer such high-quality investment and brokering opportunities at such a low opportunity cost.
Good organization of leads and prospects is a critical part of this business. If you are not using a quality CRM (contact relationship manager), you will find yourself at a significant disadvantage in the long run. We highly recommend Pipedrive to all Cash Flow Consultants due to its ease of operation and exceptionally low cost. If you would like to test Pipedrive, simply CLICK HERE requesting a FREE 30 day Pipedrive trial.