All professional consultants know that when it comes to marketing and lead-generation, content is king. For brokers—especially those in niche fields like factoring, equipment finance, and business lending—creating helpful, informative content is one of the most powerful ways to build credibility, attract referral sources, and stay top-of-mind with prospects. But there’s one big hurdle: how do you actually get people to see the content you create?
That’s where the Sassy Social Share WordPress plugin comes in—and why every broker serious about content marketing should be using it.
What is the “Sassy” Social Sharing Plugin?
Sassy Social Share is a lightweight, user-friendly plugin that adds attractive, customizable social sharing buttons to your WordPress website. These buttons let visitors quickly and easily share your blog posts or landing pages to platforms like Facebook, LinkedIn, Twitter, WhatsApp, Reddit, Pinterest, and dozens of others with just a click.
In other words: it helps your content go viral.
And for busy brokers juggling marketing with client acquisition and follow-ups, that’s a game-changer.
Why Is This Important to You?
Let’s face it—most small business owners don’t know what factoring is. They’ve never heard of purchase order financing. They’re unaware that you can advance funds on future invoices or contracts.
So how do you educate them?
Through content. Blog posts. Case studies. Explainers. Infographics. And once that content is live, you need it to reach as many eyes as possible—especially through channels like LinkedIn, where referral partners and business owners hang out daily.
Sassy makes that easy.
Key Sassy Plugin Benefits
✅ Instant Shareability
Once Sassy is installed, your blog posts and pages instantly have clean, attractive sharing buttons that invite visitors to share your content with their networks. This can dramatically extend your reach without lifting a finger.
✅ One-Click Auto Posting
While the main feature is encouraging visitors to share, Sassy also integrates with auto-post tools and services, making it easier for you to distribute your content across your own social profiles. Instead of copying and pasting links everywhere, publish once—and let Sassy do the legwork.
✅ Boost Referral Credibility
When your referral sources (like CPAs, lenders, or business coaches) see that you’re regularly posting useful, professional content on LinkedIn or Facebook—and it’s being shared—they’re more likely to refer clients your way. It signals professionalism and consistency.
✅ Mobile Responsive and Fast
Sassy is lightweight and won’t bog down your site speed—plus it looks great on mobile, where most business owners browse.
✅ Customization
You can change the look and position of your share buttons. Floating buttons on the side? Inline below the article? Choose what fits your site’s layout and audience best.
Using Sassy with PAL SA-Series Websites
If you’re a broker using a PAL SA-Series professional website template, installing Sassy takes less than 5 minutes and immediately enhances your blog’s social engagement. Just activate the plugin, choose your preferred social networks, customize the icons, and you’re good to go.
Combine this with a regular posting schedule (weekly or biweekly articles), and you’ll start building visibility and traffic from both search engines and social media. And remember: every article is another opportunity to get found by someone who needs your help.
Content marketing only works when your content gets seen. Sassy Social Share is one of the easiest, most powerful tools to help make that happen. If you’re serious about building your referral network and generating inbound leads, you need to be publishing—and sharing—valuable content on a regular basis.
With Sassy, it’s simple.
Publish. Share. Grow.