As tax season ramps up, factoring brokers have a golden opportunity to leverage their networks and secure valuable referrals. Accountants, bookkeepers, and other financial professionals are busier than ever, working with business clients who may be struggling with cash flow. Now is the perfect time to remind these professionals that you offer referral fees for introducing clients who can benefit from factoring.
For Academy members, this is the perfect time to not rely on email marketing but to invest in some direct mail using a powerful mail stuffer and cover letter found in the Campus ANNEX sales aids area.
Why Tax Season is Ideal for Factoring Referrals
During tax preparation, accountants and bookkeepers get an in-depth look at their clients’ financial health. They see firsthand which businesses are facing cash flow crunches due to outstanding receivables. These businesses may not qualify for traditional bank loans, making factoring an attractive and immediate solution.
By reaching out now, you position yourself as a valuable resource for financial professionals who want to help their clients but may not be aware of factoring as an option. A simple conversation or email reminder about your services and referral program can generate warm leads and new business.
How to Engage Your Network
- Email Outreach – Send a targeted email campaign to accountants, bookkeepers, and financial advisors in your network. Keep it short, professional, and to the point. Highlight how factoring can help their clients and remind them of your referral fee program.
- Phone Calls & Personal Touch – A personal call can go a long way in strengthening relationships and ensuring your message isn’t lost in a crowded inbox. Ask if they have clients struggling with cash flow and explain how you can help.
- Social Media & LinkedIn Engagement – Share posts about factoring benefits and tag financial professionals in your network. Post success stories or short videos explaining how factoring works and how easy it is to earn referral fees.
- Networking & Local Events – Attend industry events, chamber of commerce meetings, and CPA gatherings. These in-person opportunities allow for direct engagement and relationship-building.
Offer an Incentive to Get Their Attention
While financial professionals appreciate the ability to help their clients, adding a financial incentive makes the decision even easier. Make sure your referral fees are clearly communicated, and consider running a limited-time bonus for tax season to encourage more referrals.
Be a Reliable Partner
Finally, when an accountant or bookkeeper refers a client, ensure the process is seamless. Provide fast responses, clear communication, and excellent service to build trust and encourage future referrals.
Tax season is a peak time for uncovering businesses in need of cash flow solutions. By proactively reaching out to accountants and bookkeepers, you can generate a steady stream of high-quality leads while rewarding your referral partners. Don’t miss this opportunity—start contacting your network today and position yourself for success in the months ahead!