Make Your First Major Marketing Event an Invitation Page Event

April 11, 2024 Robert McMahon Boot Camp, Learning Lab Comments Off on Make Your First Major Marketing Event an Invitation Page Event
Create an Invitation Page Event

As a factoring broker, your website is not just an online brochure—it’s a dynamic marketing tool. One of the most powerful features included in all PAL broker website templates is the Invitation Page. This hidden page, specifically designed for direct marketing, provides you with a unique way to invite potential clients to special events, such as webinars or presentations, and turn prospects into clients.

Because PAL websites are built using the Elementor page builder, creating and managing these Invitation Pages is incredibly simple. You can generate multiple pages to run different campaigns throughout the year, ensuring your marketing efforts are always fresh, engaging, and event-driven.

Here’s how to make the most of your PAL website’s Invitation Page feature to run successful monthly campaigns.

What Makes the Invitation Page Special?

An Invitation Page is different from other pages on your website. It’s not linked through the standard menu or navigation, meaning visitors can only access it via a special invitation—usually sent through a direct mail campaign. This makes the page exclusive, giving it a sense of importance and personalization. The key purpose of an Invitation Page is to drive registrations for an event, typically a Zoom presentation about factoring or business financing, where you can educate and convert prospects.

But the real magic happens when you turn this feature into a core part of your marketing strategy, using it to host multiple campaigns year-round.

Easy Setup with Elementor: Building Your Invitation Page Inventory

Thanks to Elementor’s drag-and-drop interface, creating and managing multiple Invitation Pages is effortless. Since your PAL site is equipped with this powerful page builder, you don’t need advanced coding skills to design stunning pages for each of your campaigns.

Why Build an Inventory of Invitation Pages?

  • Versatility: With multiple Invitation Pages in your inventory, you can easily switch up your campaigns based on seasons, special offers, or industry-specific topics.
  • Efficiency: Instead of creating a new page from scratch every time, you can clone a page, tweak the details, and launch a new campaign quickly.
  • Customization: Tailor each page to its audience and event. Whether it’s an introductory webinar about factoring for small businesses or a more niche presentation on industry-specific solutions, your pages can be as targeted as your invitations.

Monthly Campaigns Made Simple

Once you’ve built up a collection of Invitation Pages, you can easily plan monthly marketing campaigns. Consider featuring different guest speakers or partnering with various factors’ Business Development Officers (BDOs) to offer fresh perspectives and expert insights.

Here’s how you can organize your monthly events:

  • January: “Kickstart Your Cash Flow for the New Year” featuring tips on using factoring for growth.
  • March: “How Factoring Solves Seasonal Cash Flow Problems” with case studies on retail or manufacturing.
  • June: “Navigating the Challenges of Inflation with Factoring” featuring a special guest speaker from a top factoring company.

Leveraging Your CRM and Social Media to Fill the Zoom Room

While creating and maintaining Invitation Pages is easy, your primary job as a broker is to fill your events with high-quality prospects. This is where strategic marketing and relationship-building come into play.

  1. Use LinkedIn to Promote Your Events: LinkedIn is a goldmine for networking with small business owners, accountants, and other professionals who may need your services or refer business to you. By regularly posting about your upcoming events and sharing the value they provide, you can build anticipation and interest. Be sure to include the link to your Invitation Page with each post.
  2. Leverage Other Social Media Platforms: In addition to LinkedIn, consider using platforms like Facebook, Twitter, or even Instagram if relevant to your audience. These platforms can help you reach a broader audience, and if you post consistently and provide engaging content, you’ll see an increase in registration for your events.
  3. CRM for Email Campaigns: Your CRM is your secret weapon. As a broker, maintaining a quality list of small business owners is crucial for filling your Zoom presentations. Segment your CRM list to target those most likely to attend based on their business size, industry, and needs. Use your CRM’s email marketing capabilities to send reminders and follow-ups about your event.
  4. Personal Follow-Ups: Direct mail is key to the invitation process, but personal follow-ups are just as important. After sending out your invitations, follow up with an email or a phone call to encourage recipients to visit your Invitation Page and register for the event. Personal touches can go a long way in increasing attendance.

Enlisting Guest Speakers: A Powerful Addition

Having a guest speaker, such as a factor’s BDO, adds authority and value to your events. Not only does this position you as a connected industry professional, but it also enhances the educational value for attendees. Many factoring companies are more than willing to have their BDOs speak at these events because it helps them reach potential clients as well.

Here’s how to enlist a guest speaker:

  • Reach Out to Factors You Work With: If you already have a relationship with a factoring company, ask them if they would be willing to provide a guest speaker for your next event.
  • Highlight the Benefits: Explain how the event will help showcase their expertise and connect them with potential clients. Make it clear that your goal is to help small business owners solve cash flow problems through factoring.
  • Coordinate on Presentation Content: Work with your guest speaker to ensure the presentation aligns with your overall message and adds value to your audience. This can include case studies, industry insights, or practical advice on using factoring.

Building a Strong Marketing Strategy with PAL Website Templates

The Invitation Page feature in PAL broker website templates provides a powerful marketing tool that’s easy to use and manage. By building an inventory of these pages and running monthly campaigns, you can keep your marketing efforts fresh and engaging. Combine this with strategic use of LinkedIn, other social media platforms, and your CRM to “fill the bathtub” with high-quality attendees for your Zoom presentations.

In the end, your success as a factoring broker is about more than just providing financing solutions. It’s about positioning yourself as an expert, staying top-of-mind with prospects, and continuously nurturing relationships. With the right tools and strategy, your PAL website and Invitation Pages can help you grow your business and make meaningful connections in the world of commercial finance.