For PAL Affiliates, success in the factoring industry doesn’t come from closing deals, reviewing applications, or preparing proposals. That’s the job of the IACFB and its network of brokers.
Your job?
To be in the right place, at the right time, and be armed with just enough factoring knowledge to recognize opportunity — and act on it.
Often, the most powerful tool in your kit isn’t a flyer or a website…
It’s your elevator pitch.
What’s an Elevator Pitch — and Why Does It Matter?
An elevator pitch is a short, practiced introduction that you use when someone asks:
“So, what do you do?”
As a PAL Affiliate, your goal is not to overwhelm or “sell” — it’s to spark curiosity, start a conversation, and open the door to submitting a Sales Qualified Lead (SQL).
You might only have 30 seconds — so you need to make it count.
With a few well-practiced elevator pitches in your back pocket, you’ll be ready to generate leads in almost any situation:
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Local business meetups
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Networking breakfasts
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Chamber of Commerce mixers
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Volunteer groups and service clubs
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Even casual conversations at the gym or coffee shop
Sample Elevator Pitches for PAL Affiliates
Here are a few ready-to-go scripts you can start practicing today. You’ll notice they’re simple, natural, and designed to spark questions.
Networking Event Pitch (General Business Crowd)
“I work with small business owners who need cash flow but can’t get traditional bank loans. I refer them to a funding network that helps them get paid faster by using their unpaid invoices.”
✅ Why it works: It’s clear, credible, and doesn’t sound like a sales pitch.
Chamber of Commerce or Local Mixer
“I’m a referral agent in commercial finance. When I meet business owners who are waiting 30, 60, even 90 days to get paid — I help connect them to funding sources that can advance them cash in 24 hours.”
✅ Why it works: It mentions a pain point most businesses can relate to — slow-paying customers.
Referral Pitch to an Influencer (Banker, Accountant, Insurance Agent)
“I’m part of a national funding referral network. If you ever run across a business client who gets turned down for financing — I can help point them in the right direction and still get them funded quickly through factoring.”
✅ Why it works: It positions you as a problem-solver who adds value to their client relationships.
Casual Conversation Pitch (Social Event)
“I help small business owners get access to fast funding using their unpaid invoices — kind of like turning paper into payroll.”
✅ Why it works: Short, catchy, and opens the door for a follow-up like, “How does that work?”
Tips for Practicing Your Pitch
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Keep it short — no more than 30–45 seconds
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Avoid jargon — say “get paid faster” instead of “invoice factoring” unless asked
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Smile and sound natural — treat it like a conversation, not a commercial
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Always carry business cards or a link to your PAL web page if you’re an Affiliate Plus member
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Follow up — if someone expresses interest, submit them as an SQL through your PAL portal and let IACFB take it from there
Final Thought: Opportunity Comes From Conversation
As a PAL Affiliate, your success depends not on how much you know, but how well you use what you know — at the right time, in the right place.
And the right elevator pitch can turn a 30-second conversation into residual commission income for years.
So start practicing. Try different versions. Make them your own.
Because the next time someone says,
“What do you do?”
…you just might have the perfect answer.