Social Media Marketing

The Backbone of B2B Web Marketing: The Importance of Backlinks

When taking an inventory of the many tools available for factoring brokers and consultants for B2B marketing, one of the most important is running an informative website blog.  As with all consulting businesses, brokers are […]

Sample of a QR Code
Technology and Productivity

Factoring Brokers: Learn to Use QR Codes for Marketing

A QR code, or Quick Response code, is a two-dimensional barcode that can store various types of information. It was first developed in 1994 by a Japanese company called Denso Wave. QR codes consist of […]

Direct Marketing

The Campus ANNEX: Factoring Broker Direct Marketing Support

One of the most important features of Membership at the IACFB Factoring Broker Academy is access to the Campus ANNEX.  The IACFB Campus ANNEX is located in Factoring 202 Marketing Training Section and is all […]

Business Development

Running Effective Canvassing Campaigns

For factoring brokers and consultants, canvassing campaigns for lead generation  refer to a proactive and systematic approach to reaching out to potential customers or clients. It involves direct, and most often face-to-face engagement with businesses […]