Marketing Campaigns

Case Studies

Marketing Campaigns

Opportunities in Bank Acquisition Campaigns

Robert McMahon Comments Off on Opportunities in Bank Acquisition Campaigns

When a large national bank acquires a smaller community bank, one of the first things they do is evaluate the existing loan portfolio. Many community banks build relationships with small business customers and offer loans […]

Factoring Broker Product Shopping
Direct Marketing

Factoring Brokers: How to Launch a Product Shopping Campaign

Robert McMahon Comments Off on Factoring Brokers: How to Launch a Product Shopping Campaign

For factoring brokers, finding quality leads is all about identifying businesses with cash flow challenges—and one of the most overlooked prospecting strategies is Product Shopping. This tried-and-true approach helps brokers build highly targeted “Compiled” Lists of small manufacturers, wholesalers, and […]