It’s as simple as this! Factoring brokers who blog, win.
Your website is more than just a digital business card—it’s a lead-generation engine. And nothing fuels that engine better than interesting, relevant, and helpful blog content—especially when it speaks directly to the concerns of small business owners.
Yet, many brokers let their blog pages sit idle.
Why? Most often, it’s because they don’t know what to write about or where to find quality ideas. But here’s the truth: you don’t have to be a journalist or economist to write compelling articles that attract business owners and build trust. You just need a steady stream of content ideas—and we’re about to give them to you.
Why Your Blog Matters (Even if You’re Just Getting Started)
Every blog post you publish:
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Builds credibility with small business owners
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Improves SEO and drives traffic to your website
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Creates educational tools for your referral partners to share
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Starts conversations that lead to appointments, referrals, and eventually… commissions
But to get those results, your content has to be valuable—it has to answer questions, share insights, and address real-world business challenges.
And for that, you need great sources.
Top 10 Free Sources for Blog-Worthy Content
Below are some go-to sources used by successful brokers and consultants to fuel their blog content, LinkedIn posts, email newsletters, and even talking points during client calls.
1. Reuters – Business & Economy
reuters.com/business
Straightforward, reliable, and constantly updated. Reuters offers insight into everything from supply chain disruptions to interest rate hikes—topics that affect how your small business clients think and act.
2. CNBC – Small Business News
cnbc.com/small-business
CNBC’s small business section covers real-time developments in entrepreneurship, access to capital, and workforce challenges—perfect for blog posts tied to financing solutions.
3. The Hustle by HubSpot
thehustle.co
A quick-read daily newsletter that takes complex business news and makes it fun. Use this to stay inspired and inject personality into your blog.
4. Morning Brew
morningbrew.com
Another daily newsletter packed with economic insights, small business stats, and trending stories. Great for headline-style blog posts.
5. NFIB – National Federation of Independent Business
nfib.com/content/news
This site is gold for factoring brokers. It focuses on small business concerns—hiring, taxes, credit access—making it easy to relate those topics to factoring solutions.
6. U.S. SBA – Small Business Administration Newsroom
sba.gov/newsroom
Keep up with government funding programs, loan policy changes, and disaster relief notices. Use this content to highlight how factoring fits into the big picture of business financing.
7. BizSugar
bizsugar.com
User-curated small business content. It’s like a “greatest hits” of what’s trending across entrepreneurship blogs.
8. Investopedia – Small Business & Economy
investopedia.com/small-business-4427760
Want to post explainers like “What is Working Capital?” or “Why Inflation Hurts Small Businesses”? Investopedia is your go-to.
9. Kiplinger – Economic Forecasts
kiplinger.com/economic-forecasts
Great for forward-looking content. Write your own spin on economic forecasts and how your services can help business owners prepare.
10. Reddit – r/Economics & r/SmallBusiness
reddit.com/r/smallbusiness
These forums offer real-world, unfiltered business owner pain points. Perfect for generating blog content that answers actual questions.
Tips for Turning News Into Blog Posts
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Summarize and Translate: Take a news headline, summarize it in a few sentences, and then explain how it relates to your factoring services.
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Add a Local Angle: If an article mentions national small business challenges, add your own insight for your state or industry niche.
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Include a Call to Action: Don’t just educate—invite them to learn more. Link to a guide, invite them to a webinar, or offer a free consultation.
Make Adding Valuable Content a Habit
The brokers who consistently win in this business are the ones who stay visible and valuable. Your blog is one of the best tools you have to build credibility and attract prospects on autopilot.
So start building your content pipeline. Bookmark these sources, read a few headlines a day, and make it a habit to post one short blog each week. The more you share, the more trust you build—and the more opportunities you’ll uncover.