Why Freelance Brokers Should Connect with BDOs
In commercial finance, the phrase “it’s not what you know, but who you know” carries a lot of truth. For freelance factoring brokers, one of the smartest ways to grow your knowledge, expand your network, and win more deals is by connecting with a factor’s Business Development Officers (BDOs).
What is a BDO?
Most factoring firms of any size employ at least one Business Development Officer. BDOs are responsible for building relationships, sourcing new clients, and supporting the broker networks that feed deals into their company. Many firms even assign BDOs to specific states or regions, making them highly accessible to freelance brokers.
Why BDOs Are Valuable to Freelance Brokers
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Built-In Marketing Partners
BDOs are often active on LinkedIn and other social media platforms. They’re eager to connect, collaborate, and support brokers in generating new business. -
Guest Speakers for Zoom Events
Many BDOs will join your broker-hosted Zoom sessions as guest speakers. This brings credibility to your presentation and provides your prospects with insights directly from an industry insider. -
Sponsored Presentations
Some BDOs sponsor basic factoring webinars where their network of freelance brokers can invite clients to attend. These events make it easier for you to educate prospects without doing all the heavy lifting yourself. -
Spiffs and Contests
To motivate brokers, BDOs often roll out special promotions — such as contests or spiffs — where extra commissions or bonuses are awarded for new client sign-ups. -
Marketing Tips and Coaching
BDOs are on the front lines every day. They know what works in the marketplace and can pass on valuable marketing tips, success stories, and strategies that help you win more deals.
Launching Your “Connection Campaign”
If you’re not already connected with multiple BDOs, now is the time to start. Every broker should plan a periodic “connection campaign” on LinkedIn:
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Search for factoring companies and their staff.
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Connect with their BDOs and introduce yourself.
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Engage with their posts and invite them to yours.
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Reach out to collaborate on events, campaigns, and education.
Building these relationships strengthens your network, increases your credibility, and provides you with ongoing marketing support that helps close deals faster.
The Bottom Line
Freelance brokers succeed when they align with the right partners — and BDOs are among the most valuable. By building out your LinkedIn connections and actively collaborating with these professionals, you’ll gain not only new opportunities but also powerful allies in growing your career.
Action Step: Start your LinkedIn connection campaign today. Research factoring firms, find their BDOs, and reach out. Your next deal — and your next big client — might just come through one of these connections.