Many new (and even seasoned) factoring brokers hesitate when it comes to using one of the most powerful tools at their disposal: their WordPress blog. The very idea of writing blog posts—creating consistent content, sounding professional, choosing the right topics—can be intimidating. For many, the blog becomes the least-used feature of an otherwise powerful lead-generating website.
But in today’s competitive commercial finance environment, content marketing is no longer optional. It’s essential. Blogs aren’t just digital journals—they’re traffic magnets, credibility builders, and sales tools rolled into one. When combined with AI tools like ChatGPT, blogging becomes less about writing ability and more about strategy and execution.
If you’re one of the many brokers who hasn’t fully embraced the power of their blog, now is the time to commit to change—with a focused 30-day personal development program designed to teach you how to use ChatGPT (and similar tools) to consistently create commission-generating blog content.
The 30-Day Learning Commitment
This program doesn’t require tech genius. It requires 20–30 minutes a day and a mindset of exploration. By the end of 30 days, you’ll be comfortable using AI tools to help you:
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Create educational articles that position you as an expert
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Write social media posts that direct traffic to your blog
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Optimize your articles for the right audience (your referral sources and target clients)
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Repurpose blog content for email campaigns, LinkedIn, and more
Week 1: Learn the Basics
Start with the basics of WordPress if you’re unfamiliar. Learn how to log in, find your blog post section, and publish a simple draft. At the same time, begin experimenting with ChatGPT. Try prompts like:
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“Write a blog post explaining what invoice factoring is for small businesses.”
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“Summarize the top 5 reasons staffing companies use factoring.”
Play with different variations. You’ll quickly discover that you don’t need to write—you need to guide the AI to produce content that speaks your voice.
Week 2: Customize and Repurpose
Now that you can generate drafts with AI, start refining them. Add your voice, include stories from your experience, and insert links to your contact page or invitation page. Learn how to create a featured image for your blog post, and copy that article to LinkedIn or Facebook with a short teaser.
Get used to asking ChatGPT for spin-offs:
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“Turn this blog post into a LinkedIn post.”
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“Write a summary of this article I can use in a newsletter.”
Week 3: Plan a Campaign
Begin planning a mini blog campaign—just 3 or 4 articles aimed at one industry or niche. For example: a short series for janitorial services, staffing companies, or subcontractors. Ask ChatGPT for article ideas, or even a content calendar:
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“Give me 4 blog post ideas for marketing factoring to staffing companies.”
You’re learning to use AI to become a content strategist, not just a writer.
Week 4: Publish, Share, Repeat
Now you’re ready to go live. Publish your articles on your blog. Share them on social media. Email one to a local accountant or banker. Track clicks and calls. Your blog is no longer a dusty shelf—it’s a live marketing engine.
And best of all, you’re no longer stuck wondering what to post. You’ve developed a new personal skill: AI-assisted content creation.
Final Thoughts: From Reluctance to Results
Blogging is more than a tech tool—it’s a commitment to being seen. Your blog is your stage, your digital handshake, and your first impression all in one. And with AI tools like ChatGPT, you no longer need to fear the blank screen.
So set the challenge. Dedicate just 30 days to learning. Master the tools. Develop your voice. And start turning your website into what it was meant to be—a consistent source of warm leads and client referrals.
You don’t need to become a writer. You just need to get started.