The Success of Factor Finders
One of the most common questions new factoring brokers ask is:
“How important is my website — really?”
The answer, as anyone who has studied the top players in our industry knows, is simple: Your website is absolutely critical to your success.
In fact, if you want proof, look no further than one of the industry’s most visible and successful examples: Factor Finders. (www.factorfinders.com)
The Factor Finders Model
Factor Finders, based in Cleveland, Ohio, is one of the most well-known factoring brokerage firms in the U.S. They’re not a factor themselves — they’re a broker, just like many of you. But they’ve built a powerhouse business by doing a few things exceptionally well:
- They operate a clean, professional, well-branded website
- They market through multiple online channels
- They invest in SEO and content marketing to drive leads
- They position themselves as an expert resource for business owners
Why Their Website Works
Visit their site, and you’ll notice this immediately:
- It is designed to convert — simple, clear, professional
- It contains strong calls to action on every page
- It explains factoring in language business owners understand
- It ranks for dozens of factoring-related search terms (SEO success)
- It collects leads and funnels them to Factor Finders’ sales process
Factor Finders understands that their website is not just a digital business card — it is a lead generation machine.
The Takeaway for New Brokers
At IACFB, we see too many brokers build a site… and then neglect it. Or worse, launch a poorly designed, amateur-looking site that actually hurts their credibility.
The truth is simple: In today’s digital-first economy, your website is your most powerful marketing tool.
Study what Factor Finders does well:
- Clean design
- Easy navigation
- Clear explanations of factoring
- Multiple ways for a prospect to contact them
- Fresh content that ranks in Google
- Lead capture forms and funnels
These are exactly the elements you should implement on your own site — whether you’re using a PAL template, SA-Series site, or a fully customized WordPress site.
Marketing Like Factor Finders
Factor Finders doesn’t rely on just “waiting for referrals.” They actively market:
- They post optimized content to attract organic Google traffic
- They run paid ads on Google and social media
- They build a steady flow of inbound leads through their site
- They invest in ongoing SEO and marketing to stay visible
And the results speak for themselves: Factor Finders is a high-volume factoring broker with a national presence.
Final Motivation: What You Can Do Today
Here’s the big takeaway: Factor Finders is proof that brokers can compete and win online. You don’t need to be a factor. You don’t need a million-dollar budget.
But you do need:
- A professional, well-designed site
- An understanding of content marketing and SEO
- A commitment to ongoing marketing — not just “set it and forget it“
At IACFB, we provide you with the tools, training, and templates to do exactly that. Look at Factor Finders as a model. They are where many of you can be in 12-24 months — with the right mindset and marketing.
Call to Action
- Set up an SA or FB Series DataMax Factoring Broker Website
- Start fully optimizing your website with your included Yoast WordPress SEO Plugin
- If you haven’t learned SEO or content marketing… invest in it with the training at IACFB Academy
- Invest in a subscription to ChatGPT
- If you aren’t posting regularly on your blog and social channels… begin.
Your future clients are searching online right now. Will they find you — or will they find someone like Factor Finders?
Start building your Factor Finders-style success story — and remember: your website is your #1 marketing asset. Treat it that way.