Although this magazine zeroes in on factoring and commercial finance consulting, the wider consulting industry is booming—and the brokers who win are the ones publishing useful, specific guidance every week. A professional website is your table stakes; your blog is the engine. Unlike mostly static pages (Home, Services, About), a blog is dynamic—new, topical posts that attract owners, lenders, and referral partners in search, on LinkedIn, and by email. The even better news: modern AI tools (ChatGPT, Gemini, Jasper) make consistent publishing fast. With a simple workflow, you can ship a high-quality post in minutes a day and turn it into meetings.
What your blog really does for your brokerage
- Surfaces you in the exact moments buyers research “invoice factoring for staffing,” “MCA exit,” or “how to fix 60-day DSO.”
- Builds banker trust with clean explanations, case stories, and checklists they can hand to customers.
- Converts readers to contacts with smart CTAs (“Book a 15-minute cash-flow triage”) and downloadable tools.
Below is a practical playbook—strategy, setup, topics, AI workflow, distribution, and metrics—tailored to factoring brokers and commercial finance consultants.
Start with a positioning sentence. Put this near the top of your blog home page and in your author bio: “We help B2B companies turn slow-pay receivables into reliable cash flow—without burning bank relationships.” Everything you publish should reinforce that promise.
What to publish (so the right people find you)
You should begin publishing your first blog articles in your first week of operation. DO NOT FALL BEHIND. Content marketing is critical in lead generation. Focus on:
- Explainers that owners actually search: “How Factoring Works for Staffing Firms (Payroll in 48 Hours)”, “Don’t Mortgage the House to Fix a 45-Day Problem,” “How to Exit Stacked MCAs with AR Financing.”
- Bank-friendly content: “When Factoring Saves Your Cash-Out Deal,” “A 13-Week Cash-Flow Template Your Borrowers Will Actually Use,” “Intercreditor Basics in Plain English.”
- Industry micros: “Manufacturers: Turn 60-Day Terms into 10-Day Cash,” “Temp Staffing: Funding New Contracts Without MCAs,” “Freight & Final Mile: Fuel Cards vs. Factoring.”
- Short, specific case notes: 300–600 words with three numbers (advance %, DSO before/after, fee range), the operational problem, and the outcome.
- Checklists & calculators: intake list for a same-day quote; a cash-conversion cycle worksheet; a “bank-friendly” readiness list.
AI etiquette and quality control
Use AI to speed research, outlines, drafts, and repurposing—but make the insight yours. Insert your numbers, your timelines, and your process screenshots. Disclose where appropriate (“this article was assisted by AI and edited by [Your Name]”). Run a quick fact check and a plagiarism pass; keep a tone that sounds like you.
A note on voice and trust
Write like a calm operator: short sentences, concrete steps, real timelines, realistic ranges. Avoid jargon when talking to owners; keep banker pieces crisp and technical. The more checklists, calculators, and templates you ship, the faster strangers become subscribers—and subscribers become calendar invites.
Bottom line
Your website proves you exist. Your blog proves you can help and this month at CFC magazine, we will be focusing more articles to make you comfortable with your blogging. With WordPress, a handful of plugins, and an AI-assisted workflow, you can publish something small and useful most days—then compound those efforts across LinkedIn, email, and banker meetings. Do that for one quarter, and your pipeline will look different: more warm intros, fewer cold calls, and more owners showing up already convinced you’re the guide they need.